The findings indicate that Jordanians do harbor animosity toward Britain and its products, which consequently, result in their unwillingness to purchase British products. Based on empirical data, this paper analyzes how different segments within the Jordanian society perceive Britain and its products. Since granting independence to Jordan in 1946, Britain has maintained close diplomatic, political, and trade relationship with its former colony. Focusing on Jordan as a proxy for the Arab region and Britain for the West, this paper examines how Jordanian people view British products. The recent democratization movement across the region of Middle-East and North-Africa, popularly known as the “Arab Spring”, is likely to have far reaching consequences for business, economic and political environments of the Arab countries. The cross-temporal validation of the model indicates its usefulness for general applicability in country image effects research. The proposed model is helpful in understanding the processes of country-product image effects through the study of all attitude components and through differentiation of beliefs about country and people production-related and non-production related characteristics. Originality/value – Studies to date have focused on country image at a point in time in relatively stable environmental conditions. Product evaluation is fairly stable over time. The country-people character beliefs now play a significant role in influencing product evaluations after the crisis than before, while the impacts of country-people competency on product evaluation and response have diminished dramatically. In the final period, the Australian views on country-people character and product response had more than recovered. Country-people competency has risen over country-people character in explaining product evaluations. During the crisis, negative feelings toward France/French rose and consumers ’ response to French products dropped. Findings – The model was strongly supported in all three-time points. Model testing was conducted using confirmatory factor analysis (CFA) and structural equation modeling (SEM) techniques. Design/methodology/approach – Australian consumers were surveyed before, during, and a decade after the French nuclear testing in the Pacific in 1995. Purpose – The purpose of this paper is to propose and test a longitudinal country-people image effect model involving a significant negative international incident between countries study how such a model changes over time and study the extent of image recovery in terms of how the offending country, people, and its products are perceived. This paper contributes to the marketing discipline both by integrating a wide body of research on an important international marketing topic and by offering broad avenues for further research. Originality/value – As new vistas emerge for furthering international trade in goods and services, this paper provides a timely review and an integrative framework of existing research on CET, its antecedents and consequences. Practical implications – The compendium of antecedents and consequences of CET can be used by international marketing managers for their segmentation and target marketing strategies. Direct consequences and indirect consequences through relevant mediators and moderators are identified. Findings – Four categories of antecedents, namely, socio-psychological, political, economic and demographic are gathered from the literature. An integrative framework and a detailed summary table are provided. Design/methodology/approach – A comprehensive review of works on CET to date is put forward. Purpose – To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET).
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