![]() ![]() Today, some of the biggest names in the global photobook industry, such as Europe’s CeWe Color and Fuji, have signed up for his software. A majority of photographers in India now make photobooks on Karizma software, claims Monarch’s founder Viren Satra, who started out as a wedding videographer and photographer. The ‘karizma’ design software, for instance, developed in 2004 by a little-known firm called Monarch Innovative Technologies in Mumbai, helps wedding photographers create professional-looking albums. The segment is migrating en masse to photobooks. “Wedding prints are 70% of the businessĪnd that segment has been growing at 50%,” says Ravi Karamcheti, managingĭirector, Kodak India. India is still aįledgling market, but start-ups in this business are targeting the lucrative With 3.3 million users and $246 million in revenues last year. One of theīiggest successes is Shutterfly, the only publicly-listed company in this space Will be photobooks, according to the Photo Marketing Association. Just theīeginning In the US, photo publishing is already worth $1.3īillion and is expected to grow to $1.4 billion this year, of which $427 million Carl navarre mypublisher plus#A professionally produced hardcover photobook (12”x18”) of 100 pages, for instance, sells for Rs 4,000 while a basic flip-type book of 20 pages starts at Rs 299 plus courier charges. The modern photobook is claimed to have been ‘invented’ by Carl Navarre, who owns photo publishing company MyPublisher in the US. ![]() All you need to do is email the photos, and have the To design your photobook and add captions to make it more You can create a photobook for just about any occasion:Ī family holiday or get-together, baby’s first year or even a tribute to In its own quiet way, it is also breathing life into a dying The killerĪpplication is changing the way photographs are printed, giving shape to a Version 2.0 of the wedding album’s here, and photos are set in slick ‘ photobooks,’ complete with visual effects and customised packaging. Memories of the event are no longer bound to garish, unwieldy photo albums that are later shipped to family. NEW DELHI: The Great Indian Wedding still has all the swish, colour, camera, lights and action, but one thing’s noticeably different: The way the story is told. ![]()
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